CORPORATE ACTIVISM GOES GLOBAL
THEME: ISSUE MANAGEMENT / REPUTATION ♦ The line between company privacy and public advocacy is becoming increasingly blurred. Business leaders today are under increasing pressure to take a stance on the issues happening in their communities and act. For a company and its spokespeople, the de...LEES VERDER
FACT-LOVING OR STORY-LOVING?
THEME: PUBLIC RELATIONS ♦ A good story is always an unbeatable way to stick in people’s minds. Recently I had a heated discussion with family members about whether it is acceptable to tell a story in a more colorful, embellished way in relation to the dry facts and details about source or...LEES VERDER
ASSET MANAGER: MAKE BETTER USE OF YOUR KNOWLEDGE!
THEME: FINANCIAL COMMUNICATIONS ♦ When I worked for a large asset manager, it always surprised me how much research was being produced. Whole teams are writing about the various asset classes, research into new (illiquid) asset classes and macro research. The reason for this? Every self-respe...LEES VERDER
PREPARING EFFECTIVELY FOR “BIG CHANGE”
THEME: CHANGE COMMUNICATIONS ♦ There is a time in the life cycle of every business when it has to face ‘change’ head on. by Alaric Marsden, Senior Managing Director at FTI Consulting, London, UK. It could be change by choice, such as entering a new market on the other side of the world, pr...LEES VERDER
10 MOVES TO WARD OFF SHAREHOLDER ACTIVISTS
THEME: STAKEHOLDER MANAGEMENT ♦ Shareholder activism is a powerful term. It conjures the image of a white knight, which is ironic because these investors were called “corporate raiders” in the 1980s. A corporate raider conjures a much different image. As much as that change in terminology ma...LEES VERDER
“ACT NORMAL, THAT IS CRAZY ENOUGH”
THEME: PUBLIC AFFAIRS – STAKEHOLDER MANAGEMENT ♦ There’s a saying in the Netherlands: “Act normal, that is crazy enough”. It seems that the Dutch who voted in yesterday’s general election felt the same way. The exciting election resulted in a record turnout (82%) and produced a clear...LEES VERDER